This week Google tweaks its search algorithm, Bing and Google go head-to-head in search bias and learn effective Twitter market tricks. Read on for more!
1. Google Tweaks Search Ranking Algorithm
Google’s search algorithm underwent another little upgrade. This time, the search giant tweaked its ranking algorithm to help more recent information zoom to the top of search results.The change, which will affect about 35% of searches, is designed for queries about recurring events, recent activity in the news and frequent updates.
2. Infographic: The Top Three US Search Engines
Search Engine Land created an infographic that notes a variety of statistics about the top three search engines – can Yahoo! and Bing catch up to Google? Maybe – according to these stats!
3. The Other Side of Search Marketing
This economy has forced hotels and their guests closer together – the same is true in most industries actually. While hype about the “social wave” can be a bit disconcerting, it’s obvious that as businesses refine their interactions, social media and especially mobile aspect will encroach upon traditional models. The one constant we can all count on is change, evolution, the dynamic progression of our endeavors.
4. Google is increasing the transparency of search advertising
The Official Google Blog announced two new features that will increase the transparency of search advertising as well as provide Google’s users options concerning what ads display. The two new features, the “Why these ads” link and the “Ads Preferences Manager,” will provide users with insight to why Google feels an ad is relevant to them and also allow users to prevent certain advertisers from targeting them in Gmail and search results.
5. The Ultimate Analytics Mashup
This post will show you how to create a custom report by connecting a Google Spreadsheet directly with your data from Google Analytics. By doing this, your data is available directly in a spreadsheet you’re able to make interesting comparisons, create the dashboard of your dreams, or chart data however you’d like. And the only requirement is that you have Analytics setup for your website.
6. Bing vs. Google – which search engine is more biased?
Does Google favor its own sites in search results, as many critics have claimed? Not necessarily. New research suggests claims that Google is “biased” are overblown, and that Google’s primary competitor, Microsoft’s Bing, may actually be serving Microsoft-related results “far more” often than Google links to its own services in search results.
7. Google Launches Mobile-Friendly Site Initiative
In an effort to further entice webmasters to create mobile-friendly websites, Google has launched HowToGoMo.com, a mobile website training and testing ground. Visitors can view their website as customers see it on their smartphones, check out example of mobile-friendly sites, and find mobile site developers.
8. Google Refreshes AdWords Location Targeting
The Locations Targeting interface is getting a makeover in AdWords. This comes as a move by Google to improve the the overall experience of their advertisers. Google is trying to make it easier for advertisers to navigate and obtain more detail on potential target locations through their AdWords accounts.
9. 5 Cool Twitter Marketing Stories
Twitter has launched a collection of user-contributed stories that showcase just how small the world can become through social media. Five of the currently published Twitter Stories are particularly inspirational for marketers looking for new and creative ways to generate conversation, raise awareness, and drive traffic with tweets.
10. How to Develop Link Marketing Ideas
Tips and tricks for coming up with ideas to get people to link to your site. This post offers help whether you’re looking for a story idea, developing an online tool, or wanting to do something humorous. There are strategies to find new ideas on a regular basis. The trick with many of these techniques is to approach it with a very open mind, and creatively. If that’s not your strength – consider having someone else assist.
