Total Search Dominance Index
Distribution of referral traffic from traditional and AI search platforms
Traditional search engines command 99.7% of discovery traffic. All AI platforms combined remain limited to approximately 0.3% market share.
AI-Specific Search Index
Distribution of referral traffic from AI platforms
ChatGPT holds 84.7% of AI search referrals but continues a three-month decline. Gemini expands its lead over Perplexity, strengthening its position as the clear second-largest AI search engine.
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ChatGPT
Monthly Market Trends By AI Engine
Month-by-month shifts in AI-specific search referrals
Google sustains search dominance above 90% into January 2026. Gemini’s share accelerates sharply, while ChatGPT and Perplexity continue to trend downward.
E-Commerce Category Presence in Google AI Overviews
Year-over-Year Growth: Nov 2024 → Nov 2025
Shows year-over-year growth in Google AI Overview presence across e-commerce categories from Nov 2024 to Nov 2025.
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