This webinar originally aired on  10, 2026. Watch the full recording to learn how marketers are preparing for AI-infused search in 2026.

AI has fundamentally changed search. Google has infused AI into core features across the results page, from AI Overviews to enhanced "People also ask" and beyond. Platforms like ChatGPT search continue to grow their user base. Marketers who ignore these shifts risk falling behind.  

But here's what we've learned: success in this new landscape doesn't require juggling separate strategies for every platform. The teams seeing the best results are those building unified approaches, adapting their SEO practices for an AI-infused world while recognizing that organic search remains the predominant revenue driver.  

Access this recording to discover 2026 adaptations, enduring tactics, and BrightEdge tools for optimizing content across AI-infused search landscapes.  

What You'll Learn 

• How leading teams strengthen core search foundations first to excel in AI-driven experiences.
• What has shifted in search behavior and proven ways to adapt content without separate strategies.
• How to measure success through visibility, authority signals, and perception in AI results.
• How to streamline content workflows for conversational queries while staying campaign-focused.  

Key Takeaways 

• Why strengthening SEO basics is non-negotiable before chasing AI opportunities.
• The new metrics that matter most for proving content impact in zero-click searches.
• Cross-team strategies that position your brand as the go-to authority across all digital touchpoints. 

Featured Speakers: